Nextracker Brand Strategy Messaging Identity and Website Design

Brand Challenge
NEXTracker is a growing clean tech company led by industry veterans that are pioneers in the development of the solar industry.

While NEXTracker products, service and collective expertise is greater than the competition, they are a young company selling into a conservative (Utility and Power Company Customers) market that values longevity, proven performance and bankability. The brand challenge was to redefine the brand in a larger mission-based way and to help them communicate their story of unparalleled expertise, design innovation, financial performance, and rock solid support and reliability.

Brand Solution
A bold visual brand was created with the core identity comprised of a brandmark and symbol that literally conveys advanced solar tracking technology, reinforced and supported by a visual brand system of dramatic photography and a striking color palette of yellow and black. This was combined with an equally aggressive verbal brand narrative with the theme "Power On. Advancing the power plant of the future".

Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Brand narrative and messaging platform for key audiences
- Print and digital advertising
- Website redesign and development
- PowerPoint overview
- Collateral System
- Exhibit design
- Corporate office interior design
- Signage
- Brand photography
- Brand guidelines

Solaria Brand Strategy Messaging Identity and Website Design

Brand Challenge
Solaria has developed a technology platform that unlocks the potential of solar energy allowing it to be ubiquitous and universally accessed.

The brand challenge was to redefine the brand as a proven, bankable, adaptable and tested provider of technology (using proven materials, standard crystalline silicon solar cells and advanced proprietary semiconductor manufacturing processes) to create breakthrough products that unlock the power of existing Utility, Building Glass and Greenhouse assets.

Solution
We worked together to develop a bold new brand platform defining Solaria’s approach to unlocking power. How Solaria’s technological innovations release the power potential of existing assets for tomorrow’s energy needs. The brand platform Solaria, Power Unlocked became the foundation of the new brand story.

We created a new Solaria identity and symbol that conveys their advanced silicon strip technology, reinforced and supported by a visual brand system of dramatic photography and a striking color palette of green and black. This was combined with a verbal brand narrative with the tagline, Solaria, Power Unlocked.

Brand Deliverables Included:
- Brand tagline
- Brand identity
- Brand visual system
- Product naming and signature system
- "Powered By Solaria" ingredient branding
- Website redesign and development
- PowerPoint overview
- Collateral System
- Signage
- Brand photography
- Brand guidelines

Client Quote:
“Brand Zoo brought to us a combination of senior talent with strong brand and design ideas,” said Suvi Sharma, CEO, Solaria. “The team was able to capture and creatively tell our story in a new and fresh way that will help our company elevate perception, position, and market presence.”

Suvi Sharma, CEO Solaria

Heliene

Brand Challenge

Heliene is a fast-growing North American manufacturer of high quality solar panels.

Brand Solution

Brand Zoo developed an aspirational positioning, “Remarkably Responsive,” designed to communicate its customer-first philosophy that guides their culture, operations and commitment to customer partnerships. The new Heliene “H spark" monogram logo communicates the power Heliene solar panels deliver and the company's responsive and flexible approach to customer needs. The dramatic, red on black visual system is designed to stand out against competitors in the solar industry.

Brand deliverables included:

- Brand positioning idea

- Messages and brand narrative

- Brand identity

- Brand visual system

- Website redesign and development

- PowerPoint template

- Company brochure

- Brand guidelines

"The Brand Zoo team helped us to define our differentiating customer-first philosophy and mission to deliver renewable energy to help the world on a path to a sustainable future.”

Martin Pochtaruk, CEO, Heliene