Brand Challenge
Mednition is a fast-growing software company built to harness the power of natural language and machine learning technologies to help clinicians make better, more informed decisions at the point of care and to help them understand the impact of decisions on individuals, on populations and across organizations.

Brand Solution
We worked to develop a compelling verbal brand narrative with the aspirational theme of “The Promise of Clinical Accuracy.” We developed a visual brand identity that communicates the human connection of their software by creating a silhouetted image of Kate, the nine-year-old whose emergency room misdiagnosis was the inspiration for the founders to start the company.

Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand tagline
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Sales collateral
- Tradeshow exhibit design
- Brand guidelines

“The Brand Zoo team was able to rapidly understand our mission, market, and objectives. They helped us to define our messaging and brand story in ways that are memorable and compelling for our current and potential customers, employees, and investors. The new Mednition brand communicates our bigger brand story and the life-saving impact we are having with our healthcare customers."

Christian Reilly, President, Co-Founder

Mednition, Inc.

Revolutionizing Healthcare Through Wireless Monitoring

Brand Challenge
HMicro developed a breakthrough technology platform that unlocks the potential of wireless monitoring for medical applications. Its complete wireless biosensor platform was purpose built for the healthcare industry, with potential applications for IoT and other markets.

The brand challenge was to effectively position HMicro’s breakthrough technology, company credentials, expertise and track record to attract manufacturing and product development partners that could effectively bring products to the healthcare market, and ultimately to other markets.

Brand Solution
Brand Zoo interviewed internal stakeholders, customers, physicians, and partners to understand the market dynamics, business drivers, the competitive landscape, and perceptions of HMicro. That ultimately led us to a brand positioning and narrative idea of “The Complete Biosensor Platform”.

We created a new HMicro identity that conveys their complete wireless monitoring platform, reinforced and supported by a visual brand system. This was combined with the tagline, HMicro, Sense More.

Brand Deliverables Included:
- Brand tagline
- Brand identity
- Brand visual system
- Product naming exploration
- Website design and development
- Collateral System
- Signage
- Product photography
- Brand guidelines

"The BrandZoo team approached HMicro’s re-branding project with a promise of top-tier creativity combined with tight execution, and they delivered. BrandZoo immersed themselves in a rapid fashion to understand our vision and business and executed on schedule to a three-month plan. The process was well-organized and provided varied and exciting options for our positioning, messaging, and visual identity. The collaborative engagement of the team & diversified expertise was outstanding. We were thrilled with the outcome of the Brand Zoo engagement."

Doug Linquist, CMO HMicro

Brand Challenge

Altamont Capital created a new network of Autism clinics focusing on specialized care for children and their families. There was a need to develop a new name, positioning, messaging platform, identity, and website and launch it 90 days later.

Brand Solution

Brand Zoo went through an extensive naming process developing over 100 name candidates. One name that stood out early as an exciting option was Gracent. Gracent comes from the Latin word Gracie, meaning goodwill, kindness and influence.

Brand Zoo developed a purpose-driven positioning for Gracent as the leading network of autism clinics offering compassionate care for children with developmental needs and their families. The new identity communicates their staff's humanity, compassion, dedication, and the collaborative way they work with children and their families.

Brand deliverables included:

- Development of new name

- Brand positioning idea

- Messages and brand narrative

- Brand identity

- Brand visual system

- Website design, content and development

- PowerPoint template

- Stationary system

- Company brochure templates

- Brand guidelines