Brand Challenge
Accelerant is a fast-growing insurance carrier built to support insurance professionals with predictable capacity, quick decision making, financial transparency and mutually beneficial partnership.
Brand Solution
Brand Zoo developed the “Non-Carrier, Carrier” positioning rational and messages to help differentiate Accelerant from traditional carriers. Visual identity amplified and reinforced differentiation, using a hummingbird to signify behaviors typically not associated with insurance companies including speed, agility and efficiency.
Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Sales collateral
- Virtual Backgrounds
- Customer case studies
- Brand guidelines
"The Brand Zoo team quickly got the unique and differentiating approach we are taking at Accelerant. They were able to capture our story and personality. I can already see our people thinking and speaking about our company in new and unified ways.”
Jeff Radke, CEO Accelerant
Brand Challenge
Fleming Insurance is a reinsurance company helping midmarket insurers reduce risk and generate the capital they need to fuel growth. They needed a brand as innovative as their service model and capital solutions.
Brand Solution
Brand Zoo helped Fleming define a unique position in the minds of prospective clients, separating it from conventional, lumbering reinsurance competitors. Messages, content and visual identity work in concert to amplify differentiators including technology, speed and agility. The visual system, built around a modern, stylized bird, brings these themes to life.
Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand identity
- Brand visual system
- Brand Architecture
- Website redesign and development
- Marketing collateral and templates
- Brand guidelines and stylebook
"Brand Zoo helped us simplify our messaging to the core elements that matter and are important to our customers. The visual system brought it to life. They really went the extra mile to understand our business and worked in a very collaborative way with our team.” Eric Haller, CEO, Fleming Holdings
Brand Challenge
Mission Underwriters is a fast-growing insurance platform founded to help Underwriters launch their own agency business.
Brand Solution
Brand Zoo developed an aspirational positioning, “Unleashing Possibility,” designed to communicate the significant opportunity Mission offers successful Underwriters to start and run their own businesses with manageable risk and substantial upside. The visual identity reinforced Mission’s differentiation, using a cheetah to communicate speed, agility and a hunter spirit.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Company brochure
- Brand guidelines
"The Brand Zoo team quickly learned what made us unique and different as we launch Mission Underwriters. They partnered with us to work through our positioning and bring our company to life. We have a solid and exciting brand foundation and story to help us accelerate our growth plans.”
Keith Higdon, CEO, Mission Underwriters
Brand Challenge
Embark is the next generation of MGAs with uncommon responsiveness, talent, and technology-powered plug-and-play insurance solutions. The challenge for Embark was that their brand did not reflect their position, messaging, and story for where the new management team is taking the company.
Brand Solution
Brand Zoo developed a positioning around defining the next generation of MGAs. Agents know them as their “go-to” partner - the responsive, no-hassle MGA they can count on and Carriers see Embark as a partner protecting their interests and elevating their success. We captured this idea in the new tagline, Your Insurance Wingman.
At the heart of the Embark logo is the Wing Symbol. It represents the next generation MGA through the visual attributes of innovation, responsiveness, precision, and forward movement. The modern, all-caps letterforms represent stature, reliability, and precision.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Brand tagline
- Website templates
- PowerPoint template
- Company brochure templates
- Digital ads
- Brand guidelines
"The Brand Zoo team worked to crystalize the unique benefits we bring to our agents, partners and customers and how Embark is defining the next generation MGA."
Erin Clark, Chief Marketing Officer, Embark
SE2 Brand Identity Messaging and Website Design
Brand Challenge
SE2, the leading third-party administrator for the life and annuity insurance industry. The company’s new leadership and expanding set of services was an opportunity to create a new brand story and expression that matched their insurance expertise, services and technology platform.
Through our work with the executive team, we understood the need to leverage their core differentiators, insurance industry expertise, robust technology platform and specialized services that are purpose-built for insurance industry clients. In addition, their technology platform is designed to grow and evolve as their client’s needs change helping them to “futureproof” their IT investments.
Brand Solution
We worked with SE2 to shape their brand promise to “future-proof” their customers. The help their customers accelerate speed to market, streamline operations and reduce risks and costs through purpose-built insurance services and technology expertise.
A bold visual brand was created with the core identity comprised of a brandmark and symbol that communicates a bold, future-oriented story, reinforced and supported by a visual brand system with a strong color palette of bright green and black. This was combined with verbal brand narrative with the theme "Purposebuilt and Futureproof”.
Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Brand narrative and messaging platform for key audiences
- Print and digital advertising
- Website redesign and development
- PowerPoint overview
- Corporate Brochure
- Recruitment Brochure
- Collateral System
- Brand Launch Presentation
- Employee Brand Book
- Exhibit design
- Signage
- Brand guidelines
