Brand Challenge
BluePoint Controls earned the trust of many of the top engineers in Silicon Valley by doing whatever was needed, from creating specs to building finished products and everything in between. The ability to solve just about any engineering problem was great for clients but made it difficult to describe and market the firm.
Brand Solution
Brand Zoo brought to life the essence of BluePoint Controls’ value: accelerate and streamline product design, prototyping and manufacturing. It identified a category descriptor — Collaborative Engineering and Manufacturing - that captures what the firm does and also the way it works with clients. And it created a vibrant visual identity that communicates competence, energy and collaboration.
Results
BluePoint Controls now has a consistent, client-centric story to tell current and prospective new clients. Staff, partners and investors are aligned around it too. The new visual identity and design reinforce the firm’s founding values, and its value to clients. The logo is a monogram that captures the spirit of collaboration too, integrating the “B” and “P” letterforms to signal partnership, and placing a “C” at the center to communicate collaboration.