Brand Challenge
Cloudleaf is a rapidly growing supply chain software management platform led by technology industry veterans that are pioneers in developing category defining companies.
Cloudleaf’s modern, open platform provides unrivaled, continuous visibility and intelligence into supply chains. It makes it possible to know where critical materials are at every step and stage, all the time. The right data, at the right time, to make the right decisions.
The brand challenge was to identify a category defining way to help them communicate their story and meet a very tight 90 day deadline to launch the new branding.
Brand Solution
We worked to develop a compelling verbal brand narrative with the customer-oriented theme of illuminating dark spots in supply chains and giving customers the ability to “See Beyond.” To bring the ideas to life, we created a bold visual Cloudleaf identity comprised of an A symbol emanating light supported by a striking and memorable graphic system.
Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Website redesign
- PowerPoint template
- Collateral templage
- Exhibit design intent
- Brand guidelines
BrandZoo delivered all this in a total of 90 days.
“Brand Zoo helped us to crystalize the Cloudleaf brand idea, and messaging and visual identity. They worked quickly to understand our markets, technology and differentiating offer. The team offered great insights and creative ideas that helped align our executive team and allowed us to launch our new brand into the market in 90 days.”
Lisa Magnuson, CMO
Cloudleaf Inc.