Brand Challenge
Embark is the next generation of MGAs with uncommon responsiveness, talent, and technology-powered plug-and-play insurance solutions. The challenge for Embark was that their brand did not reflect their position, messaging, and story for where the new management team is taking the company.
Brand Solution
Brand Zoo developed a positioning around defining the next generation of MGAs. Agents know them as their “go-to” partner - the responsive, no-hassle MGA they can count on and Carriers see Embark as a partner protecting their interests and elevating their success. We captured this idea in the new tagline, Your Insurance Wingman.
At the heart of the Embark logo is the Wing Symbol. It represents the next generation MGA through the visual attributes of innovation, responsiveness, precision, and forward movement. The modern, all-caps letterforms represent stature, reliability, and precision.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand Architecture
- Brand visual system
- Brand tagline
- Website templates
- PowerPoint template
- Company brochure templates
- Digital ads
- Brand guidelines
"The Brand Zoo team worked to crystalize the unique benefits we bring to our agents, partners and customers and how Embark is defining the next generation MGA."
Erin Clark, Chief Marketing Officer, Embark