Brand Challenge
Mednition is a fast-growing software company built to harness the power of natural language and machine learning technologies to help clinicians make better, more informed decisions at the point of care and to help them understand the impact of decisions on individuals, on populations and across organizations.
Brand Solution
We worked to develop a compelling verbal brand narrative with the aspirational theme of “The Promise of Clinical Accuracy.” We developed a visual brand identity that communicates the human connection of their software by creating a silhouetted image of Kate, the nine-year-old whose emergency room misdiagnosis was the inspiration for the founders to start the company.
Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand tagline
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Sales collateral
- Tradeshow exhibit design
- Brand guidelines
“The Brand Zoo team was able to rapidly understand our mission, market, and objectives. They helped us to define our messaging and brand story in ways that are memorable and compelling for our current and potential customers, employees, and investors. The new Mednition brand communicates our bigger brand story and the life-saving impact we are having with our healthcare customers."
Christian Reilly, President, Co-Founder
Mednition, Inc.