The brand challenge
Music Story is integral to the immersive, lean in experiences digital music services rely on to differentiate from their competitors, engage subscribers and reduce churn. It counts some of the top brands in the streaming music space and on the planet, including Apple and Deezer, as its clients. Yet its legacy brand and digital presence communicated little of the expertise, capabilities and value it provides these clients.
The brand solution
Brand Zoo created language that celebrates both the place music occupies in our hearts and the engineering expertise required to deliver the rich experiences digital music services need. It created a design vocabulary and color palate that emphasizes these same qualities, and that distinguishes Music Story from an array of less imaginative and less qualified competitors. Music Story’s new website showcases this thinking and its new brand brought to life.
The results
“Brand Zoo quickly grasped the complexity of our business while simplifying the way we communicate what we do and the benefits we provide. Our new site is a testament to both their strategic insight and artistry."
“Brand Zoo’s work will help redefine the way current and prospective clients understand the value we deliver, and will be a cornerstone of our marketing and communications program.”
Jean-Luc Biaulet, Founder and CEO, Music Story