ZutaCore Brand Strategy, Identity and Website Design
ZutaCore is a rapidly growing company that is fundamentally transforming the economics and performance of high density Data Centers. Its solution uses 50 percent of the energy and half the space of conventional systems, at a time when conventional approaches to cooling are more expensive and less effective by the day.
The brand challenge was to communicate value and differentiation as elegantly as ZutaCore engineered its solution. And to do it in a tight, 75-day window.
Brand Solution
Brand Zoo developed a compelling brand narrative built on the idea of an imminent tipping point in data center operations, distinguishing ZutaCore as the optimum cooling solution for the next generation of high performance and edge data centers. And relegating other cooling technologies to lower density, lower performance applications. To bring the ideas to life, we created a bold visual ZutaCore identity comprised of a stylized Z symbol that communicates their unique two-stage liquid to vapor cooling technology.
Brand deliverables included:
- Brand positioning idea
- Brand identity
- Brand visual system
- New website content and redesign
- Sales presentation and PowerPoint template
- Datasheet and template
- Exhibit design intent
- Brand guidelines
Brand Zoo delivered all this in a total of 75 days. And at a moment when social distancing is becoming the norm, we did it with just one in person meeting. All other work was done efficiently, effectively and virtually.
“Brand Zoo helped us to redefine the ZutaCore brand story, messaging and visual identity. They worked quickly to understand our markets, technology and differentiating offer. The team offered great insights and creative ideas that helped align our executive team in Israel and the US and helped launch our new brand in 75 days.”
Udi Paret, President, ZutaCore Inc.